Tomorrow morning, I will be meeting with four gentlemen who are considering starting a blog. I try not to go into meetings of that kind without handouts. There isn't much that is secret about what I will tell them, and I thought it might be useful to put my newly written handout up on a post. Sorry about the lack of links.
Starting a blog
Why you should blog:
1. Dems own the media and are very selective about what they report and how it is reported.
2. Dem millionaires are paying liberals to blog, and those blogs are intent on either destroying Republicans or trying to force the media into reporting issues their way. Big money is being spent to do this. Colorado Media Matters has 18 staffers. Colorado Confidential has an expensive Lexus-Nexus connection and 9 staffers who make a monthly “stipend” of $1500 a month, probably more considering that they just took on Jim Spenser
3. Blogs can be a means of communication among Republicans on issues and a mechanism for identifying and countering Democrat propaganda.
4. Blogs can directly influence campaigns, both Republican and Democrat.
Blog Subject:
1. You can help the Republican party by concentrating your attention on Democrats. Pick one Democrat or at most a small number and learn as much about him/them as possible. You will discover that he/they tell one audience one thing and another the opposite.
2. There are a small number of blogs that think they can be ideological enforcers for their wing of the party. They have a very small audience and little prospect of seeing it grow. Unless a Republican does something really stupid, like attacking another Republican or promoting a policy that doesn’t make sense, avoid writing negative things about him, or even positive things. Of course, what you may think is really dumb, others may love. If you want to become a blogging outcast, then use your blog to relentlessly attack other Republicans, and make those attacks as mindless as possible.
Writing Style
1. Keep it short. The entries on thecoloradoindex are invariably too long to hold the attention of lazy readers. Schaffer v Udall is designed to capture both thinking readers and lazy readers by keeping the entries short. If you must write a long essay on a subject to make your point, consider writing the long essay on a different blog and linking to it in a short blurb.
2. Go out of your way to be civil. NO ONE reads or likes material where name calling is used.
3. Pepper your writing with anecdotes and life experiences that support the point you are trying to make.
4. Don’t be monotone in your writing. Use humor. Change subjects or go at the same subject from a different angle.
5. Don’t be afraid to praise Democrat politicians when they do something right. It makes your writing more credible to independents; gives your other writing more of the moral high ground; and encourages the recipients of your praise to follow policies with which you agree.
6. Use spell checkers and remember that they do not check the spelling in the title.
Blogging has its downsides.
1. The audience, at least in the beginning, will be small.
2. To build an audience, you must be consistent, meaning that someone must write something every day. This suggests team blogging. There are no successful big time blogs that do not employ teams of bloggers that I know of.
3. Unless you toe certain lines, you can expect hear from the very small number of Neanderthals in the party. Each time they comment, they will use a different screen name to make their numbers appear bigger than the six to ten IP’s they use, and more geographically diverse than they are. Example: the same IP writer signed a comment “Laughing in Denver” and “Eastern Conservative” in comments spaced about a month apart. Some of what you get will be stomach turning, so consider not allowing comments. At the very least, moderate comments from the beginning.
Blogging has its upsides.
1. Politicians pay attention to blogs, more than you would guess. It is possible to write about something and see a change in the way things unfold and know that you had an impact (though you can’t usually write about it).
2. If you are seen as having impact, or are seen as willing to try to have a positive impact, you can expect to hear directly or indirectly from party heavyweights, and I am not talking about wannabe heavyweights.
3. Writing is therapeutic.
Blogging Services
1. Avoid using townhall.com. While it is free, it is very poorly executed. They make it impossible for potential readers to find blogs on their site. Their big name writers have blogrolls which don’t include (or didn’t the last time I checked) any townhall blogs, so if you want someone like Hugh Hewitt to read and write about your writing, put it anywhere but on townhall. More importantly, you cannot moderate comments.
2. Typepad. Not free. If you want multiple authors to be able to blog on your site, you have to pay $15 a month. Thecoloradoindex is a typepad blog and I can testify that it has some really annoying features, and some really good ones like delayed publishing. The most annoying feature is their time out system where you can be made to log in again as you try to save something you have spent two hours writing. Of course, the log in screen destroys your work. I’ve found work arounds but for $180/year, such an obvious annoyance should have been cleared up years ago.
3. Blogspot. Schaffer v Udall is on blogger. It, too, has some annoying features, but it is free. I’ve never set up a blog on blogger, and have only authored on it. It is slow to write on, as though every keystroke goes around the world before it hits your screen. You can’t easily cut and paste within the blog. Using inset is difficult because once in quote mode, it is hard to get out. There is a work around for that. Inset uses a carriage return at the end of each line which then looks dumb on the blog itself unless the blog format matches the length of the inset line. If it doesn’t, you must manually remove the carriage returns. The REALLY good feature is that it seems to allow unlimited authors. Its really bad feature is that it apparently doesn’t allow comments to be moderated.
If I were starting a new blog, I would likely go with Blogspot.
Advertising and other stuff:
1. If you write on politics and allow advertising, expect that some Democrat will buy up the ads on your site and you will be unable to control the content.
2. Getting a dot.com address is something you should do. If you don’t, and become successful, expect someone else to claim your dot.com and try to sell it to you or use it against you.
3. I prefer using a pen name. Don’t be so anonymous that you think your anonymity shields you from your own writing because it won‘t. Keep in mind that your writing might impose a legal liability on you, so take care what you write and how you write it.
4. Do not identify people on the net unless they are public figures already. Use common sense about email addresses, children’s names, addresses, etc.
5. Try to do original reporting.
6. A really good, but not foolproof source of material on your target(s) is Google Alerts with just the name and not the office of the target.
The reason for the title is that after people hear what is involved, they turn and run. But maybe tomorrow will be different.